Amazon sees $12 bn worth sales on Prime Day globally

It was the first Amazon Prime Day event under the new CEO of Andy Jassy who took over from Jeff Bezos last year.According to an analysis by Digital Commerce 360, consumers worldwide spend more than $ 12 billion during the eighth annual prime day e-commerce.It rose 8.1 percent (year to year) from last year’s main day which lasted from 21-22 June.

In 2021, the main day sales reached $ 11.19 billion and representing an increase of 7.7 percent of the Amazon 2020 event.Amazon claims that they sell more than 300 million items during this sale but do not reveal any sales figures.

The company also sells “more devices than other main days”.Buyers buy goods worth more than $ 3 billion for more than 100 million goods from small businesses.A report from the Adobe Digital Economy Index shows that the total US online expenditure in all online retailers touched $ 11.9 billion per “an 8 percent increase from last year who saw an expenditure of $ 11 billion.

The second day of the main day sales produced more than $ 5.9 billion, registered 9.2 percent of growth from the second day of last year.”With the second day also sees strong profits, retailers can produce around $ 12 billion in online expenses, in all two days events. It is clear that consumers are very aware of prices, and will be important for retailers to increase prices effectively, to open The potential for new growth online, “said Pat Brown, Vice President, Adobe.

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Elara Gill

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